If it were me, I would use the ProstaGene name (sounds more powerful), and I would send Pestell out on the road with the message that he is on a #%€* mission to change HIV and cancer treatment - because he understands the CCR5 receptor process better than anyone else, and he believes it is a revolutionary approach.
I think that would shake up the biotech / Pharma folks and lead to something happening quickly.
But again, maybe there something that we don’t know – – I sure hope so.