And looked up another dive product and 30% of sales were in last week, after goal had been reached.
JMHO the special attributes of Nemo and price means if people find out about it they will buy. Showed video to FL retired military officer, he said he was going to give his daughter scuba lessons but after viewing Nemo video is going to buy his daughter a Nemo instead, costs less and is safer.
Only 20,000 projects out of 410,000 projects have met their goal and raised as much as we have (5%) at the end of their campaign. Only 1% of all projects are at general pace we are at.
But maybe on optimistic side but the Cooler was $165, that is roughly the price point of the most successful products in Kick history and $349 we are still in that very affordable range.
The fact we are roughly on track to be in the top 1% of KS projects is a good sign. It's getting awareness out there, especially thru reviews that can make it get to say top 1/4th of top 1%.
But the success so far is good sign that thru normal marketing Nemo should be a big success.