Bull,
When will the wifi power switch finally hit the stores? 3rd or 4th quarter 2019 for revenue?
That's a long time to wait to see profits again.
3rd Q2018, 4th Q2018, 1st Q2019, 2nd Q2019 .... can we expect to see continued losses? That's going to put them right back in the hole.
~1 million per quarter in expenses with ~20 percent gross margin implies a 5 million dollar breakeven revenue figure. Can they do that with battery operated LED lights?
CPC bulb was a bust. Secret Diary was a bust. STP tools were a bust. Simply Comfort Pillows were a bust. Generators...roofing tiles....well, you get the idea.
LED lighting makes good money, especially around Christmas time, but it's not an ongoing money maker.
In my mind, two things detract from the LED business: Battery operated, and the generic LED tech they incorporate.
Stocking stuffer products.
LED lighting is a money maker, is the present, is the future. But consumers want quality (Cree LEDs or similar), and battery operated connotes: toy.
So, we wait for the Next Big Thing: wifi connected power switches.
In my estimation, they've already missed the boat; it's a crowded marketplace; software will determine the winners/losers.
Check out Stitch on monoprice.com. Competition.
News 
Market Data 
Discover 
AI
