Gar, the evidence is all over twitter. The only "advertising" this company has ever done, besides the Times Square ad, were tweets of Soleil's concerts with the Viva logo in the corner. Tweets of Soleil on the red carpet in LA with the Viva logo in the corner. Tweets with "rehearsals" for ads with Maffio and Guzman sitting at a hotel room table. They've been tweeting videos with the Viva logo so they can justify use of Viva shareholder money for their travel expenses to promote her career.