This is just a small pinky insider enrichment operation. Folks thinking this is going national or international aren't following the history and fins.
The Pet division is just an excuse to get someone's daddy on the payroll as consulting $$$.
I'm sure there is a relationship with the crappy startup pothead media shop ADVT "bought a stake in". Actual work though is more than should be expected.
Especially when said website has current comments FROM LAST CEO. I designed and published a website for them and they didn't even comment, offered to give it to them just ask, they didn't.
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