Very true, agree completely. I saw a Ted Talk once discussing this. The presenter used a particular store that sold hundreds of kinds of olive oil in Boston but she never purchased any because she was always overwhelmed. She looked into this further and found that Aldi food stores had seen exponential growth because they only sell one type of each thing, there is no room for indecisiveness, if you want mozzarella cheese there's one kind, wheat bread..same thing. I immediately looked at Aldi for an investment but unfortunately they aren't publicly traded.
Since realizing this it's always in the back of my mind and I'm happy to see that there aren't an overwhelming amount of products for INND. Clear cut and to the point.
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