There has been so many PR's put out about the deal over the last 2 months that I believe shareholders are going to be greatly disappointed when it actually comes because everyone already expects it. With all the pr's the CEO has taken all the bang out of the closing actually comes because it's no longer news. The CEO of the other company trying to do a deal with Supreme Sweets. He talks something to death with tweets, blogs, and PR's and by the time it actually happens there is no bang left. He has been talking about the deal for over a year now.
A perfect example was the PR UHLN investors got yesterday. Except for a brief jump up, before giving it back. it has done pretty much nothing for the share price. The virtual same PR in May took the stock all the way to .01 but investors have heard the story so many times that now it hardly moves the needle and that's what's going to happen when the closing happens. The story got it's gig bang a few months ago and the CEO tries to play it over and over again expecting the same bang each time and it just doesn't work. We already know what's going to happen! It's not news anymore!
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