Ultimately, it will be "game-changing" for the pps for numerous reasons:
1. Cash - Advaxis needs it and the market will see this as a big "positive" in removing near-term cash flow uncertainty.
2. Validation - brings more confidence to the platform as being "legit"
3. Confidence - Leadership delivers
4. Expectation - If one deal, what more is coming? This may create irrational exuberance.
I'd say it would be a double or triple from these levels immediately (much, much higher if the cash infusion is significant). More importantly, it will be the beginning of a massive run. Add in some further deals along the way, and it's bye-bye single digits.