Bio based succinic acid can be used as replacement product for Pthalic Anhydride which is another 6 billion dollar market.
Phthalic anhydride
Phthalic anhydride has been incorporated into thousands of everyday products, from paints to shoes to children's toys. Derived from crude oil, it has a significant environmental footprint. Estimates indicate that the total market for phthalic anhydride is approximately $6.2 billion at current prices.
Recently, health concerns have arisen regarding the use of petroleum-based phthalic anhydride derivatives, called phthalates, in consumer plastics. Studies have determined that the widespread use of phthalates in consumer packaging has led to a wide range of detrimental health effects including birth defects and liver cancer, causing many governments to ban the use of certain phthalates in various consumer applications.
As a result, chemical companies are increasingly looking to incorporate renewable chemical replacements for phthalates into their existing production processes. Myriant's bio-succinic acid performs similarly in formulations that use phthalic anhydride. Structural similarity of our product minimizes performance changes, and in some cases, offers performance improvements.