Stop saying to charge more! Everyone knows they will lose subscriptions if they raise the price. They can't afford to lose anymore people, in fact they need to gain as many subscribers as possible at this point.
This is exactly like the Obamacare model. They needed so many millions of people to sign up to make the model work. You had really sick people that used up a lot of the insurance resources and money. Then you had the younger healthier people that didn't go to the Dr. as often but they still paid their premiums every month. Obama said they needed more young healthy people to sign up to balance out the older sicker people. Same with Moviepass in that they need more casual users than hardcore. The causal users go less and use less resources but still provide data and pay their monthly subscription. Problem is the casual users are very prone to cancel if the price hikes as they don't see it as such a good deal because they are not avid movie goers.
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