$FNHI News !!! FRANCHISE HOLDINGS INTERNATIONAL RECEIVES $300,000 CASH AND SERVICES INVESTMENT GLOBENEWSWIRE 8:00 AM ET 7/23/2018 https://ih.advfn.com/p.php?pid=nmona&article=77912646 Toronto, Ontario, Canada, July 23, 2018 (GLOBE NEWSWIRE) -- Franchise Holdings International, Inc.(FNHI) , the parent company of Worksport LTD Inc., an innovative manufacturer of high quality, functional, and aggressively priced tonneau / truck bed covers for the light truck market, has received a US $100,000 in cash investment and US $200,000 in online services and marketing to improve online presentation and awareness from a leading internet marketing firm with a track record of success in building online presence and sales. All this is geared to supporting FNHI and its subsidiaries in achieving their objectives. These services will be rendered over the coming 18 months.
Some of the key initiatives the company will be launching include web development, search engine optimization (SEO), social media, investor education content and tools, and strategic media placements. FNHI also has plans to implement an advanced new customer relationship management (CRM) system designed to streamline customer data and communications for its Worksport subsidiary in order to maximize sales revenue, shorten the customer buying cycle and increase customer/dealer retention and satisfaction.
The first project currently being kicked off is a complete redesign of the Worksport.com and FranchiseHoldingsInternational.com websites with the objective of fortifying the brand image while improving user experience through more advanced content delivery capabilities. As a part of Worksport’s overall expansion plan, the redesign will enable Worksport to cultivate better relationships with an expanded dealer network throughout Canada, the U.S. and all of Latin America. Secondly, the initiative will help to improve brand loyalty and evangelism by consumers who purchase truck covers through Worksport’s dealer/distributor network.
“We expect this new branding and online presence will make a significant difference to our operations,” said FNHI CEO Steven Rossi. “It is part of an overall plan to bring our entire web presence up to date, with a new brand image.”
The company is already in progress of rolling out a new social media strategy for FNHI and Worksport to support a better brand experience, strengthen relationships and improve shareholder, consumer and dealer satisfaction. Social media properties such as Twitter, Facebook, LinkedIn and Instagram will be leveraged as tools to distribute engaging content designed to provide high value and improved service to stakeholders and consumers. The new marketing strategy will be utilizing social listening tools to identify brand sentiment, risk and opportunities to strengthen brand promise, improve product offerings and overall value to shareholders and customers. Replies: Thats amazing, but why cant they say WHO fingers on 7/23/2018 8:19:36 AM Awesome News !!! Me2Greedy on 7/23/2018 8:34:47 AM
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