Exactly Canna- Much of it is no longer speculation. Exclusive rights, sales distro, Fidson, etc have all been accomplished and actual sales have been produced.
However, if the company does not educate the investing public with a compelling story of growth and value, no one is going to buy the stock up to its proper level. Simple. Retail investors are not psychic and are money-driven. They buy what looks good and has good visibility in the market, and good return potential in a reasonable time span. Addressing and growing that visibility + good investment story is a public company CEO's primary function as captain of the ship.
If the CEO does not believe in the company enough to wave the PR banner and promote it vigorously, retail will not get behind it either. That is the only way the stock markets work- Salesmanship and marketing of an equitable opportunity. CEO's who keep trying to alter (or avoid!) that simple truth always fail the company and investors.
The good thing is, it is an issue easily and quickly corrected once it is properly addressed.
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