They probably don't know yet what kind of revenue this will generate. I sure as heck don't and, honestly never thought too much about it. How I believe this will work is that the UTSC software will be used as the middle man in transactions linking buyers and sellers, collecting a commision on each transaction. This would be similar to the way chemical feedstocks are generally bought and sold in mass qtys.
This is new to the wood and biomass industry (as far as I know), so anyhing could happen. The chemical industry has multiple online inventory sites similar to this technique.
I agree - I don't think it will be significant until there is a demand for it.
You ask good questions! You obviuosly have given this more thought than what's on the surface and slightly between the lines. I appeciate that. Thanks!