Lots of irons is ok- Whomever has been "advising" the CEO on PR lame content, lack of regular promotion on key items (and writing the horrid copy we saw recently) needs to be terminated ASAP- The advising person is solely responsible for the weak depressed stock price and IMO, potentially liable for damages due to willful negligence and incompetence.
-No one knows what a pub company is doing -or- has reason to invest in it, unless the company is good at letting the retail public know and showcasing investor value. e.g. -No one is going to 'bang the drum' for IMUN except themselves (CEO's job), and retail will not invest in a company that is not demonstrably confident in itself and its goals / accomplishments -> 'shouting it from the roof-tops' regularly.
"Public company business 101".
Ideally the mismanagement and inept advisement of PR changes for the better soon.
There are zero-revenue-producing companies trading far better than IMUN simply because management maintains a good regular flow of information to their investors and shareholders. -Not "Fluff PR", just "Normal PR".