I disagree. My thoughts:
AXXA Website:
1) You shouldn't tout transparency and then provide no contact info. Come out from behind the curtain.
2) If you are going to tout the management team by saying: "Our management team has significant experience in the industries of fintech, media space, product distribution and ip protection as well as the operational experience in building and running successful businesses." - You had better darn well introduce them on the website - you know, a pic, short bio etc. Excluding them, when you tout them, is inexcusable.
3 ) Is the website intended to be educational or informative - I don't go to a potential company to be educated - if I am on their website I want to know what they do.
The web should have the first page to open and in 14 seconds have everyone know what they do - it should differentiate from every single one of their competitors. You will need to gain their attention, interest, comprehension, conviction and if successful it will spurn action. You have 14 seconds.
4) The methodology of going live with a beta site is ill advised. Don't go internet, go intranet, although a focus group would be even better. Guess where 87% of the public goes to find out more about the company - that's right - their webpage. Should be nothing other than best in class. The AXXA website falls far short in my opinion.
The above are my opinions as always.
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