I hope so as well. Either everyone will take it as heartfelt advice from years of experience with presentations and advertising product, or it will be seen as insulting and defenses and rationales go up. It is what it is. NOTHING on TV or the media is real. Even 'reality' clips from surveillance cameras are edited, slowed down, etc. It's like a movie score and editing. When done well you don't think about it, you react to it. The old sayings of judging a book by it's cover and first impressions have a lot of truth in them. A lot of work goes into the text, the message, but if it isn't delivered effectively, no one hears it. Everything is part of the delivery. Adam Chodeck, the interviewer worked real hard to get his job and keep his job. He knows exactly how he sounds and looks on camera and what mood to switch to when delivering the words, while watching the clock in order to cut to the next segment. He knows what to wear to make him look the best he can. How to cut his hair and on and on. He has to in order to keep his job. This is work, this is craft. If you have devoted years of your life to a company and it's products, spend the time to create the best showcase for those things. In this case that means whoever the human is to talk about those things. DK is actually a good choice because then you avoid the problem of man or woman, what age, what complexion, hair color, accent, etc. I just wish as much effort would be focused on him as on the other marketing materials. A darkish, plain suit, reddish tie and a little makeup would do wonders. And a decent camera man. With TV it is often a beginner sent on a remote. He doesn't usually have enough equipment or time to do a studio production shoot. So help him by having lights setup and some camera angles blocked out. That is the PR firms job.
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