Can Apple Rush meets the sales thresholds required....
by their distribution agreements? They have 2 sales weasels and a van. They likely have to pay around $4-5 a case for distribution, and Tony's stated goal was $100MM a year. So what would that look like?
17000 cases (their initial run) would bring about $1MM, as we discussed.
17000 x 24 = 408,000 bottles. At $2.5 a bottle = $1,020,000.
The following picture is taken from Rondda Shield's Facebook page. That's where I came up with $2.5 a bottle. I've seen $3, but a lot of these bottles are being used for tastings, so $2.5 is fair.
In order to have $100MM in sales they would need to produce 1.7MM cases annually, or nearly 142K cases a month.
So right now they are trying to move 17K cases from the initial run, and we have a $650MM market cap based on the LATEST share structure per www.aprullc.com.
Plus we have no idea what the sales thresholds are.
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