Cheddar (TV channel)
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Cheddar is a live streaming financial news network founded by Jon Steinberg in the United States. Cheddar broadcasts live daily from the floor of the New York Stock Exchange (NYSE), NASDAQ, the Flatiron Building in New York City, and the White House lawn and briefing room in Washington, D.C. covering new products, technologies, and services.
Cheddar targets millennials by streaming one to two hours of live content from the NYSE trading floor daily, streaming live audio on iHeartRadio, and distributing the videos on video platforms such as Amazon Prime, the Cheddar app, Facebook live, Sling TV, and YouTube.
According to Steinberg, Cheddar received 148 million views in August 2017 across all of its platforms. On Facebook, 60 percent of Cheddar's viewers are under the age of 35. Accordingly, the daily live shows have been described as "quasi-CNBC for millennials".
Reportage focuses on stocks and technology. The channel is ad-free; expected revenue comes from carriage agreements with streaming services. Advertising comprises either program underwriting or semi-weekly brand integration. Brand integration advertising costs $100,000 per year.
Cheddar has two feeds, a paid-for and a free version. The pay feed broadcasts eight hours of programming a day, six of them live, and is available via Amazon Prime, Sling TV, YouTubeTV, and the Cheddar app. The free feed broadcasts three hours of new content daily and archived content available through Facebook and over the air via its affiliated stations. On April 2017, the channel had 100,000 viewers.
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