Sometimes areas of business are so hot that companies become successful in spite of their inadequacies. They have just managed to take a much higher priced stock to much less than it's potential. It's like my golf game at times. I manage to turn a 68 into a 75. Hit the ball unbelievably good but don't score very well. My comfort comes in that I know the 68 is in there for next time. UBQU has a much higher stock price in them. They just need to let it come out by stopping the greediness, stupidity or laziness