The post and presentation from 2016 outlined how they would get this company off the ground and how they would gather awareness for this procedure. More of "a plan for their future" type of thing. They are living it right now.
Uh, no. They've been doing clinical trials in the past couple of years, getting their ducks in order. It's only been since late last year that they announced the commercialization of the procedure, so now they have a realistic time line in place for revenue to roll in.