I think the gummies are an incredibly ridiculous product. What purpose do they serve? The dose will be so tiny that they will do nothing (assuming they stick to their 5 - 10mg/gummy statement in their original press release when they were marketing to children; I wrote to them relentlessly about that and they finally stopped that nonsense). Also, there is a HUGE difference between ingesting the oil and taking a gummy. And no one knows what that difference is! By definition, i.e., the carrier of the CBD oil, there must be a difference. This is what happens when you have non-medical/non-scientists at the helm. However, reality may have no impact on stock price. It's perception that counts and if potential buyers of the product (and the stock) think this is great stuff then the share price will go higher.