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Tinroad

09/06/03 11:53 AM

#44521 RE: chwdrhed #44520

In areas that really matter to customers, Alaska ain't too shabby:

Tinroad

09/06/03 12:12 PM

#44523 RE: chwdrhed #44520

June airline rankings:
Rank Airline Emplanements
1 DELTA AIR LINES 7,074,937
2 SOUTHWEST AIRLINES 7,001,082
3 AMERICAN AIRLINES 6,869,615
4 UNITED AIRLINES 5,339,720
5 NORTHWEST AIRLINES 4,003,745
6 US AIRWAYS 3,316,189
7 CONTINENTAL AIRLINES 2,985,376
8 AMERICA WEST 1,778,903
9 ALASKA AIRLINES 1,307,524
10 AMERICAN EAGLE 1,102,567
11 AIRTRAN AIRWAYS 1,062,706
12 EXPRESSJET AIRLINES 1,034,168
13 SKYWEST AIRLINES 961,806
14 ATA AIRLINES 877,984
15 ATLANTIC SOUTHEAST 819,422
16 ATLANTIC COAST 762,020
17 JETBLUE AIRWAYS 753,871

http://airconsumer.ost.dot.gov/reports/2003/0308atcr.doc

Now for a little spin:
If only 1 of every 100 passengers boarding an Alaska flight opted for an IFE unit, they would need over 13,000 units to meet demand. If you allow for multi-stopover flights by a single aircraft with, say, 4 flights per day, you would still need over 3,200 units to meet that 1% demand. Land a couple of the top 5 carriers and you can up that number to 30,000 units. Then raise the demand level to 10% of passengers and you're talking 300,000 units. Will it happen? Can't say. Could it happen? Definitely.