You have to think of it as a concessionaire stand point. Plantation is going to get a percentage of the sales. Who already has an internet marketplace to sell Plantstions product and can demand the price they deem is worth the customers money. Plantation will have a say in the minimum they are willing to sell.
Let’s say SGMD sells it for $50, plantation gets 40% and has 0 selling costs, storage cost (other than their inventory), pays no sales tax in multiple state, etc etc.
They could start up selling elsewhere but that costs money. Having someone sell your product is cheaper.
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