One thing is for sure IMO, the company can't keep the 9.73 price point in Wal-Mart stores. For starters, it undercuts Amazon's and other future retailer price points. Secondly, margins for the company are to thin to sustain it there. Peggy needs to work some magic and make ure Wal-Mart gets their self price up on the new product.
At 12.73 it's only .21 per serving. Diabetics will gladly pay 12.73 for what they are getting. If Wal-Mart wants to discount it 10 -15% in store, so be it, as long as it cuts their margin...not the company's.
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