Yes & No. Just like the multitude of BAC breathalyzer companies, over time the market will likely expand then contract/consolidate. To my knowledge, BAC Track is the global leader for BAC breathalyzers (consolidated market share). The question is: Would you rather enter a disruptive market (controlled substance breathalyzer) as the newlywed on a honeymoon, or a second fiddle homewrecker trying to snatch the gold ring? Second...third...fourth to market will have lots to prove to gain market share. Such as competitive price point compared to first to market, and demonstrably equal or superior technology. The hurdles get taller as more contenders enter the arena. First to market will set the pace. The right leader with the right strategy can lap the field before their out of the gate. History will be taking notes.
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