(VIDEO) They are launching the edibles line with the 7X Pure label on the front of the package, encouraging people to look up the strain/testing history right then and there in the store, before they buy... It could push the needle HARD for their products.
Sometimes all a product needs is a unique aspect like this to push it ahead of the pack... Retailers will like it and can be made to feel like they have to carry it because consumer demand/fear is growing... Independent news report can be used as evidence...