Spot on Sleek, I can just imagine when the contracts start rolling in.
Moreover, New Belgium makes an IPA, while Major Hemp makes a Brown Ale -- anybody that drinks craft beer knows that choosing between an IPA and a Brown Ale is like choosing between chocolate and vanilla
So New Belgium is not even real competition right now
Major Hemp Brown Ale is the only Brown Ale hemp-infused beer selling in Colorado right now and when they penetrate Indiana and Illinois, they will also be the only Brown Ale hemp-infused beer selling in those states as well