I think Andy is depending on online retailers to pick up the slack. It could work, in theory, if there is advertising for the sites that have the merchandise. Target and Walmart don't really have much of an offering in stores.
Of course if the shows are a hit, parents and kids will search for the stuff.
I did see a single stuffed Llama Llama (in red pajamas holding Fluffy Llama) in a Barnes and Noble, over the weekend.
News 
Market Data 
Discover 
