HUNTINGTON BEACH, Calif., Jan. 27, 2016 /PRNewswire/ -- Nate's Food Co. (NHMD) announced today that Nate's Homemade is moving to a new 8oz. piston can for their Pancake and Waffle Batter. The company has also redeveloped the product formulation to be better aligned with consumers' needs, and the target markets of the retailers they are in talks with. Shifting from the 20oz. can to the 8oz. is the result of months of R&D, as well as feedback from retailers that the smaller can will perform better with consumers, and offer new marketing strategies at the store level.
The new piston can and formulation will bring the unit cost down by approximately 50%, delivering benefits to the consumer, retailers and the Company's bottom line. For the consumers, the retail price will drop significantly, generating new opportunities for the retailers to incentivize first time and impulse buyers. The 8oz. can will also create new merchandising opportunities with the development of multi-flavor packs.
"Through our research, we have learned that kids and families love making our pancakes and waffles together, and the smaller can size is more user friendly for kids to participate in making breakfast with their families," said Nate Steck, President and CEO.
To help drive the sales efforts, Nate's Homemade has brought on Jeff West as Director of domestic and international Sales. Jeff has vast global sales and business development experience working in over 40 countries, and has ongoing relationships with BW Beverages, Oak Ridge Winery, Best Foods, Adidas Int'l, Westin and DODOcase. Jeff is currently representing the Company in talks with a broad range of grocery retailers including Kroeger Stores, Costco, Sam's Club and Walmart, as well as other stores throughout America and in several overseas markets.
About Nate's Food Co. Nate's Homemade is a food manufacturing and product development company. Our flagship Pancake and Waffle Batter delivers a delicious ready-to-cook, pre-mixed batter that makes light and airy pancakes or waffles that are fun for the entire family to make together. With no preparation or cleanup, we've made making breakfast easier for your busy mornings.
News 
Market Data 
Discover 
