I'm just starting to wrap my head around this news. So apparently what Shopin does is say "Forget the legacy way Facebook and Google collects imperfect data sets on users and the way ecommerce tries to manipulate the user experience and out spy each other to.drive more sales. We are going to take all that user/consumer data and put it on the public decentralized public blockchain so that retailers can actually deliver the commerce experience the consumers are looking for." Am I getting that right? Decentralized consumer data profiles? No need to hire sketchy actors like Cambridge Analytica? Just put it out there? Holy cow that's powerful! Is it even legal?
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