WTC, you may be 100% correct but possibly not. My understanding of how Diamond labels products (at least gummies) is total MG's per container. So a bottle of 500 mg capsules containing 50 capsules would be 10 mg per capsule. If the competition is selling 30 capsules 25 mg each 750 mg total, they would actually be slightly cheaper per mg of CBD. If they label the same way that we do, then each of those capsules only contain less than 1 mg each and that would be a total RIP off. I have found it very difficult to compare products on our site as well as others because of this. All that being said, I use the meds bio gummies and I am long the stock, I just wish we could see more transparency in labeling and maybe a unit price by mg's. The other thing to note is that we have 25, 35 and 50 off coupons that need to be factored in as well as discounts as you buy larger quantities but to be fare, they may also.