As we approach the 20th - Are we beholden to some arbitrary stoner holiday? just put the fucking news out in a timely fashion. There are 10,000 stupid stoner stunts and news stories on 420- Why fight the tide and get lost in the noise.
Its all this magic bullet BS thinking- This is the PR- This is the one when all the phonies will realize our genius. Upon further, detailed extensive review- Nope, its just regular steady normal run of the mill communication building a narrative. Like building a house. One brick at a time. There are no prefab solutions.