For the past few weeks we have been in total triage mode on our business at New Age – and leadership and balance has been tougher. Why? Well, the team is doing a great job and we are growing so quickly - that we are trying to keep up with demand and fund inventory…of a bigger scale, full portfolio, more complex business. 18 months ago we had 1 person in supply chain and logistics, 0 people in Marketing, 0 people in International, 0 people in foodservice and new channels and e-commerce, 0 ERP systems…and we had a low 20’s gross margin business, with >$20MM in debt. (all inherited btw, not created by us). 18 months later, we now have the business platform and infrastructure, the brands, the new products, and have the people, processes, systems, information, and culture and organizational capabilities to succeed. We have an emerging international, e-commerce, alternative, and medical channel business, and have double the distribution in traditional convenience and grocery channels fully coming on stream over the next 60 to 90 days. It is awesome …ly hard, but still awesome, and is not a short-term play.
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