I had the same reaction as everyone else when I got this news. It seemed in direct contradiction to everything Brent had said in his presentations regarding shareholder dilution.
On closer reading however, and particularly after Brent's tweet, I see what the strategy is: the line of credit was created to give him a solid financial footing to operate his business and the issuance of stock is to be used opportunistically to buy other companies.
It's super important to understand that this offering DOES NOT OBLIGATE him to sell a single share of stock. He's NOT using this money in the way some other CEO's have to shore up a weak business. Rather it's for those situations where he runs across an opportunity to fold another brand into his growing portfolio, and gives him a quick way to raise cash to do so.
One thing you have to give Brent credit for is his ability to buy companies at the right price and to integrate them with his own. That's what has put NBEV on such a steep growth curve in the first place.
Take a deep breath and relax. This offering, which will only be used opportunistically when the right situation arises, is not anything remotely as bad as what has been posted here.
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