it is a strange approach.. I agree with this article. And I'm interested in how they gonna do this. But I think its a ingenious back up plan and I really think they know how they gonna do this. basically they controll it (the success and outcome) themselves if I understand it correctly
Talk about weird combos, look at BTYH! Maker of Harley accessories AND an ambulance company! I wonder how many of their own customers they have picked up?