The first sentence mentions retail, while the last mentions wholesale. So, where will their drinks be sold? Not on retail store shelves anywhere, it seems, from this pr.
Driven by early demand from key account retail buyers, SoMATCHAAH! has already been selected and picked up by United Natural Foods (UNFI), one of the largest distributors of natural and healthy foods in the United States today. Similar distribution deals were also just finalized with DPI specialty foods and VMC, part of AGW, the country’s second largest co-op wholesale grocery distributor, which also selected MATCHAAH! shots. SoMATCHAAH! will be available for wholesale purchase through UNFI by end of March, 2018, through DPI in April and an announcement on timing with VMC is expected soon
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