Their business model is brick and mortar stores which has proven to fail in textile and toy industry in last 20 years. They are gradually being replaced by online stores.
Time is changing and TRTC remains a money losing dinosaur... only good for insider enrichment... for the time being while stupid investors aplenty.
Some people will never understand what's involved to operate a business mc73, until they try owning one of their own.
I was a business owner (C-Corp actually) for just shy of 22 years and the first 10 years were a real challenge to say the least. The first five years everyone but myself got paid, even though I was putting in 70-90 hour work weeks (all the employees, tax man, insurance companies, suppliers, EPA and OSHA compliance people, accountants, lawyers, and a hoard of others with their hands in my company's wallet). And if there was anything left over I put it back into the business to grow it in hopes of remaining a competitive force in my market.
Needless to say I was married to my business more so than my wife, and it nearly cost me my marriage in those early years. In the long run though, all the blood, sweat, and tears paid off. I'm still married (38 years now) to my first wife (God bless her soul for putting up with me back then), and we were able to put both of our children through private schools and through college.
But getting back to the naysayers who are constantly harping that TRTC is bleeding cash and is unprofitable ... I say so what? Terra Tech is putting in the costly infrastructure NOW so that in the not too distant FUTURE they CAN become profitable. I won't argue with the doubting Thomas's that the shareholders are currently financing a lot of TRTC's infrastructure and growth, but where else do they turn to for money to pay the bills until they become profitable? It's either toxic loans or us. Banks can't lend to them yet.
And from a business perspective, it's in TRTC's best interest, income tax wise, to show as little net income as legally possible. Take advantage of write-offs, depreciation, legal loop holes, etc., etc..
It's funny, back when I had my business I tried my damnedest to become profitable. Yet, I remember my CPA back then telling me, "You do know Mark, the IRS considers your business a hobby because it's been 10 years now and you have yet to show a profitable year." I told her so what, if they give you any crap about it have them walk in my shoes for a while or sit at my desk and see if they can do any better! The IRS never shut me down, however they did audit my business once lol.