That's awesome. I think this textile division could end up being huge. I was never all that excited about it, but when you look at the website and see all the potential products, across various industries, it's pretty impressive.
Many people think socks and underware are a ridiculous business (check some of the posts and you see who they are), but Hanes and Fruit of the Loom do quite well and Hygeia offers something they don't. Also the potential government and medical contracts for the other garments and bedding Alex is developing should be worth millions of dollars. Lullumon makes yoga pants, what's their stock price at?:)