As of this weekend the IP does not involve search. CJ said in this weekends pr that they are no way involved in search at this time, but MAY persue that at a later time. Yes they bought some patents that may cover that arena to some degree, but its not in their IP at this time......
"Mobile search is a component of the mobile marketplace that NeoMedia may pursue down the road in order to commercialize and monetize patents we acquired from Loyaltypoint 18 months ago (see "NeoMedia Adds to IP Portfolio by Acquiring Search-Oriented Patents for Mobile Marketing," Business Wire, April 12, 2005)," he said. "But if the purpose of the e-mail was to inform its recipients of what NeoMedia is doing today, in the U.S. and around the world, it pointed them to the wrong market strategy.
"NeoMedia's go-to-market strategy is 'direct connect,' giving brands and companies the power and tools to interact directly with their customers in a 'pull' scenario," Mr. Jensen said. "We know that marketing departments and agencies want to connect their brands and their customers directly, not through a mobile search process, which is completely different from where they are today. The NeoMedia Direct Connect approach, through our qode® application and product line, is designed to reward both marketer and consumer. It is NOT a search approach, as the e-mail told its now ill-informed subscribers."