Some, I totally agree. The "Chicken & Egg" thing has dogged them for years. I think they would basically sell out of whatever they could put on store shelves.
So why do traditional broadcast and print advertising when less expensive guerilla marketing has done so well?
Jefferson's can't keep the distributors supplied with what they do now.
We're still looking at a several year ramp up before we start seeing the KAD expansion and BBCo expansion bourbons moving from barrels-to-bottles.
Picking off the third spot should not be too difficult when supply issues are a thing of the past.
Fiscal 2019 "may" be the year Jefferson's tops 100,000 case sales, though it will be a leap since they are telling us that for the 12-month period ending Dec 31, 2017 they were 75,000.
Interesting to note, there might be a big case sales jump soon because the first barrels of KAD distilled Jefferson's will have aged 5 to 7 years since they were first laid down.
Remember, Jefferson's was distilling at KAD long before ROX initially bought 20% of KAD.
Founded in 2012, Kentucky Artisan Distillery is located in a 15,000-square-foot former ice cream distribution center next to Yew Dell Botanical Gardens. It contains four stills capable of producing vodka, gin, brandy, rum and whiskey, as well as an automated bottling line and test laboratory.
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