In the near term, we have accelerated our development efforts to introduce high-impact ads into unreserved programmatic world. During the quarter, we made significant progress enhancing our programmatic technology that will enable to diversify the partners that we can transact with, and will allow Undertone to capture a large share of our clients' ad budget, mainly in the unreserved programmatic arena. We can expect to introduce this solution in early 2018, which will address the expected impact of the new ad-blocking feature that will be included as a default setting in the newest version of Chrome that Google has announced.
Okay. First I would address the third question. I think they join -- I mean that was the -- it was the #1 agenda I know, and my agenda is definitely to allocate Bing as much as we can technology resources, looking inside and finding, okay, so what's next? How this market is involved into what? I'm glad to say that we are investing a lot, and we are at this point in our involvement when it comes to our new solution, where we are working closely with our design partners into this solution. We are cautious on disclosing it for obvious reasons, but I believe that the beginning of 2018, which is like 3 months away, we're able to show something and we're able to show something also from the customer side. And we're taking this approach to a market, which is trying very much, in my opinion, to invent itself. And that's why we need to be cautious as far as what we are sharing with the public.
A few other items that shld be expanded upon.
Increased progress on cost cutting. Info about the expansion into the spanish speaking advertising area. Results from Instagram involvement.
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