SmallCap Sentinel: Building Brand Loyalty in a Growing Market
IRVINE, Calif., Oct. 10, 2006 (PRIMEZONE) -- "Growing multiculturalism is redefining what it means to be American," said SmallCap Sentinel analyst D.R. Clark. "As the face of our citizenry changes, so too does the definition of the American consumer. This brings with it a unique opportunity for marketers trying to reach a segment whose preferences and even language may differ from the market as a whole."
"With Hispanics now outpacing every other U.S. ethnic consumer demographic, they have increasingly become the focus of marketing efforts," Clark added. "Case in point: Sub-Urban Brands (OTCBB:SUUB) announced a milestone order from East Los Angeles-based One Stop Culture marking the company's foray into the increasingly-valuable Latino consumer marketplace, sparked by the hiring of Matt Ramirez, Director of West Coast Sales and Latino Marketing, who landed the prestigious account."
"Similarly, Wal-Mart Stores (NYSE:WMT), which currently accounts for 65 percent of Latino music sold in the U.S., has stated plans to use some of that same marketing magic to build Hispanic market share in other categories," said Clark. "Also, Sony (NYSE:SNE) is unveiling its La Experiencia Sony, taking it on the road so people can try out and learn about Sony products."
"Even automaker Toyota (NYSE:TM) is targeting Hispanic consumers," continued Clark. "A recent TV commercial features a Latino father conversing with his son as they play on the word hybrid: a blend of fuels and a blend of cultures."
The informational report "Technology Growth, Emerging Companies & Emerging Markets" is available at www.SmallCapSentinel.com and addresses such companies as Sony, Toyota, Wal-Mart and Sub-Urban Brands.
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