The thing is - it's the potential down the road that really drives me here. This could end up being a national brand down the road - I like their business model and the way they are doing things. If one of the national brands were smart, they would try to buy them out before the wheels really get rolling.
I know it sounds extremely presumptuous at this point on a stock priced at .1245, but this one could end up making millionaires out of a lot of the people who get in early. This board could end up being filled with them!!