You're lucky if you've never seen it... but it isn't because you don't watch MTV ;-) It's a commercial for MTV and I've only seen it on other channels, since I don't watch MTV very often either... and will watch it less from that commercial. It ain't aimed toward us older folks, I guess... and can only hope aiming it toward the youngsters is a total flop.
Kids and clubs and sports and work have us all home late tonight and so we order Pizza. Big Bill's New York Pizza. When we go pick it up a big sign says 911 is about caring. The Pizza is free and all proceeds go to fight cancer. That's Big Bill, that's America and that's just Pizza. I just take whatever cash I have in my pocket and put it in the 5 gallon bucket. If you don't have cash it's okay. That is the Big Bill way.