714, I, like you, am not all that impressed with the news itself. Bitcoin doesn't have the same impact these days as in the past.
However, I am excited about how and when it was released. The news is all over the wires, showing up on broker sites, yahoo, etc. What this will do is bring more awareness to ABVG before the QVC news.
Just my opinion but I am starting to think that we may be in the middle of a very calculated effort by the company.