Gordo, I AGREE... I think we have a winner. just getting started at its low pps. They are GOOD sox and will fit nicely in athletic shoes. Track shoes require the thinness of these.
If marketed right we could do ok with these but THIS should be the HOOK or the BASE product of a BRAND of athletic wear.
Your son's $20 for a pair of socks are over the TOP ....BUT on the other hand it produces EXCLUSIVITY, snob factor. People REALLY FEEL the difference when they pay MORE for a product...even when it's not there. "The emperor with no clothes effect"
I learned that from my dad when he had his BIG BAND....When he DOUBLED, tripled the price of a performance HE GOT MORE JOBS and the people SWORE THE BAND WAS BETTER lol God Bless him, dad just said "I could afford better musicians now" (but the personnel was the SAME) He LOVED CONNING THE PEOPLE
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