We need to position ourselves in a more unique space,,,,as an investor I am disappointed with the product,,,,,not a bad one but woul dlike a more comfortable and fitting sock ....ill tell you if my feet smell by th eend of the week cause i will be wearing them every day. It may be a GOOD SOCK but hardly the MOST ADVANCED SOCK in the world THAT btw iw how I WOULS MARKET THEM but reality in real