If he does PR's that will attract flippers and that is what he's trying to eliminate. And going back to the advertising i have had friends who don't like their page on facebook tell me they've seen the ad for hygieia.
I see your point on the guns and pins. I am not sure about advertising on the facebook but my wife showed me the ad on instagram I believe. I have few businesses of my own and our advertising is small in comparison I think because we are suppliers to processors and manufacturers.
I will say that I do believe he is a legitimate fellow for many reasons but I think the one that should be pointed out here speaks to your suggestion about releasing press during "these runs". The simple answer is that he cant. If he did a 3a10 and released news while selling was going on he would be really in for it from the SEC.
Its JMO but I suspect once all this debt settlement is cleared we will hear something. Only time will tell.