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KDOG9

02/18/18 8:21 PM

#125297 RE: CHILLWILL1704 #125296

Talking to retailers about other brands that sell for $9.99 retail, they are marking them up from their cost of about $5 wholesale.

I’m sure on those brands the landed cost is probably $2.50 for the manufacturer....so they’re making a healthy margin also.

With that said I’d like to think direct to consumer online at full price would have a 70% or higher margin, so even with discount codes I’m sure they’re still making a profit.