‘I’m a pot evangelist’: meet America's dope queens
Like most other American industries, marijuana has traditionally been dominated by men. Overwhelmingly they grew it, they dealt it and they smoked it. Hopes that the legal marijuana industry would be more egalitarian than others have largely deflated. According to a 2017 survey, women hold 27% of executive positions in cannabis, only slightly more than in the country at large. Nevertheless, the plant’s status as a quasi-legal drug has created an opportunity for women to forge groundbreaking careers.
Cannabis businesses are obsessed with tearing down the stigma that continues to dog the plant. Many of the most ambitious companies want to make inroads with affluent adults and parents who don’t use, or no longer use, cannabis; if the prevailing stereotype is that weed is a drug used by low-achieving men, the thinking is that women will be better at getting their husbands and boyfriends to use pot.
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